Philosophy
Every design decision should have a reason.
Design intent comes from curiosity about the people who will use your products and clarity about what the business needs. The best design decisions live where those two things align.
Design with Intent
A UX strategy system for AI tools. 16 skills covering research, strategy, flows, content, accessibility, ethics, and measurement.
See Intent in action Follow a project from first question to engineering handoff
All platforms Works with Cursor, Claude Code, Codex CLI, and more
npx skills add ghaida/intent --all Claude Code Then open
/plugin marketplace add ghaida/intent /plugin in Claude Code Principles
Frame the problem
Define the problem before diving into a solution. Understand the audience and shape products that solve their problems within defined constraints.
Protect user autonomy
Dark patterns exploit psychological vulnerabilities to make people act against their own interests, and erode your users’ relationship with the product.
Ground decisions in evidence
An ongoing practice of curiosity guides product decisions toward better alignment between user needs and business goals.
Systems over screens
The purpose of a system is what it does. Start with intended outcomes and shape systems that enable those outcomes.
Design for everyone
A billion people worldwide have a disability. Accessible design makes products work better for everyone.
Measure what matters
Define what success looks like for your users and the business. Great success metrics align business and user goals and help shape future iterations.
Skills
Foundation
Strategy & Research
Experience Design
Quality & Evaluation
Adaptation & Context
Measurement
Cross-cutting
Handoff
Anti-Patterns
| Pattern | Severity |
|---|---|
| Bait and Switch | Critical |
| Fake Countdown Timers | Critical |
| Infinite Scroll | Medium |
| Anthropomorphic Manipulation | High |
| Prechecked Consent | Critical |
| Dead Ends | Medium |
Install
All platforms
npx skills add ghaida/intent --all Claude Code plugin
/plugin marketplace add ghaida/intent /plugin in Claude Code